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台灣想「重返榮耀」?這個老外給這五點建議 | 即時新聞 | 20160520 | 蘋果日報 http://www.appledaily.com.tw/realtimenews/article/...
2016年05月20日16:44
520政黨輪替,大家對於新政府,都有著期許,但到底要如何能讓台灣「重返榮耀」呢?前奧地利前駐台商務副代表解聰文,給了以下五點建議。
擁有國立台灣大學EMBA、國立臺灣師範大學國文研究所博士學歷的前奧地利駐台商務副代表解聰文(Martin Hiesboeck),在520大典之前,在商務社交平台發表了一篇「給新總統的公開信」,寫下五點對於蔡英文新政府的建言,希望透過這五項建議,幫助台灣重返榮耀(make Taiwan great again)。
1.OOOOOO
解聰文希望蔡英文別再鼓勵企業往東南亞投資,今時今日,到人工低廉的東南亞設廠已經不再重要,若堅持這種思維,只會逼得台灣廠商全都移廠中國大陸。試著思考最新的自動化科技,台灣有最棒的科學家跟工程師,讓他們開創更好的未來,而非繼續原地踏步。
2.OOOOOOOO
停止繼續推存外匯存底,這個想法始於為了應對與中國的開戰或可能出現的金融危機,但現在應該把這4000億美元作為基金,打造世上最強、最有創新概念的創投。現在的台灣創投都太過保守,不願承擔風險,或被既得利益者掌握。現在正是擴大創投的時候,雖然台灣無法贏過美國矽谷,但就連愛沙尼亞這樣的小型國家也能為企業提供大量資金,讓他們展現出和大國不相上下的能力。台北市的創業計畫和行銷台灣可以是個開始,但別只局限於此,現在是思考大還要更大,強還要更強的時候了。
3.OOOOOO
解聰文建議新政府注資支持既有的企業、新創公司以及科技製造業。他認為台灣是無庸置疑的「製造業之王」,卻缺少人才和資金,許多業者依然在沿用過時的科技技術,卻指望自己可以稱霸開發中國家的市場。創新和營銷技能,是整個環境的嚴重缺陷,就算台灣人能提出嶄新的點子,也沒有本地企業願意接受,反而被美國企業買走,不該是這樣的。他認為台灣的中研院、工研院有著全球頂尖的技術頭腦,應該要想辦法提供退稅機制給台灣的新創公司,替專業人士們加薪,並且從持續吸引更好的人才開始努力。
4.OOOOOOOOOOO
台灣有全球頂尖的醫療系統,最完整、有價值的病患資訊,但醫院的資訊建設卻還停留在1990年。醫院運作缺乏效率,醫生也被逼著進行重覆而無意義的工作。如果不投資先進醫療科技,台灣不會成為外國人海外就醫時的最優先選擇。提供資金給醫院,讓他們投資大數據、AI人工智慧、現代醫學影像和診斷技術,這是讓台灣健保活下去的唯一出路。解聰文認為大數據系統的投資可以有效降低醫療成本,並且讓台灣的優秀醫生有時間專注在創新與進修上,甚至有可能成為新的企業家。
5.OOOOOO
解聰文建議新政府敞開大門接納來自各國的專業人才,提供專業人士與來台投資的商務人士免費的簽證與工作簽,如果工作、納稅滿五年,也應該讓他們能自動發給他們台灣護照,不要因為老舊的移民法,讓有價值的90歲退休老教授被迫離開台灣。台灣不該只是「漢民族」的國家,因為有著全球最低的生育率,所以台灣必須要接納多元的國際人才,才有辦法在經濟上和中國對抗。但事實上,台灣的頂尖企業都很缺乏國際人才,因為不管是工作簽證或是在銀行開戶,來台工作的外國人都受到諸多限制。台灣大學也因為對外國教師的複雜限制和低到可笑的薪水,無法招聘優秀的外籍教師。他建議新政府向瑞典學習,敞開大門歡迎世界各地的優秀專業人士,而這也造成了瑞典僅次美國的亮眼高科技產業。
最後,解聰文也表示,新政府願意向商界人士諮詢是件好事,但拜託別再去問那些70年代老人的意見了,他們就是一群眼裡只有中國大陸和自身利益的商人。應該要向年輕創業者、企業專家以及來自世界各地的專業人士傾聽以及學習,因為他們才真正握有台灣通往未來的鑰匙。(即時新聞中心/綜合報導)
5 Bold Steps for Taiwan's Future (an open letter to the president) | 國際行銷專家解聰文 | LinkedIn https://www.linkedin.com/pulse/5-bold-steps-taiwan...
國際行銷專家解聰文 品牌國際化及數位行銷資深顧問 | 20年經驗協助台商全球行銷
2016 年 5 月 16 日 22,549 位訪客 147 個讚 33 則回應 [2016/05/21星期六 08:38 記錄]
Dear Madam President,
Technology pundits are rarely in a position to comment on the future of a whole country. But Taiwan is a country of technology. Therefore, your inauguration on May 20 gives me an opportunity to throw caution to the wind and speak up. Congratulations on your landslide victory, and here are 5 bold ideas on how to make Taiwan great again.
1) Ditch the plans to launch another "Move South" policy encouraging Taiwanese businesses to invest in South East Asia. The extended workbench model is already irrelevant. Labor costs no longer matter. That is exactly why Taiwanese firms are moving back home from China. Instead of fretting over where to go, think about what to do. Invest in the development of the latest technologies in automation, additive manufacturing, and robotics. Taiwan has the best scientists and engineers in the world: make them work for the future, not the status quo.
2) Stop hoarding foreign reserves. The idea that they are essential in case of war with China or a hypothetical financial crisis is beginning to sound quixotic. The more than 400 billion USD should instead be used create the world's most innovative venture capital fund. Existing Taiwanese VC is conservative, risk-averse and dominated by vested interests. It is high time to fund the future of the country on a big scale. Taiwan will never rival America's Silicon Valley VC landscape, but small countries like Estonia have shown what can be done by offering generous grants to entrepreneurs. Taipei City's startup program and "Branding Taiwan" are a start, but far too stingy. It's time to think bigger, much bigger.
Existing Taiwanese VC is conservative, risk-averse and dominated by vested interests. It is high time to fund the future of the country on a big scale.
3) Use part of the idle reserves to support existing ventures and new startups in the area of manufacturing technology. Taiwan is the undisputed king of manufacturing - but its companies are held behind by lack of talent and access to funding. Most machinery manufacturers keep making machines based on outdated technology in the hope to dominate the markets of developing countries. Innovation and marketing skills are woefully inadequate throughout the industry. While institutions like Academia Sinica or ITRI house some of the brightest minds on the planet, their ideas are more often than not monetized by innovative companies in the US instead of local firms. It need not be that way. Offering tax rebates to innovative companies and topping up salaries of professionals to attract better talent should be the first steps.
4) Throw money at Taiwan's healthcare providers in exchange of massive investments in medical technologies and biotechnology. Taiwan's hyper-efficient healthcare system is one of the best in the world. The country owns valuable patient data, but the IT infrastructure of hospitals is stuck in the 1990s. Hospitals are run inefficiently and doctors waste valuable time doing repetitive tasks. Without massive investment in state-of-the-art medical technology, Taiwan will never be a healthcare destination for foreigners. Giving money directly to hospitals to encourage adoption of big data, AI, modern imaging and diagnostic systems is the only way to keep the National Health Insurance solvent, its healthcare top notch, and its biotech sector relevant. Systematic investment in big data can bring down the cost of care significantly, and give Taiwan's excellent doctors more time to focus on innovation and learning. It will also give then more time to become entrepreneurs and serve on the boards of innovative medtech companies.
5) Last but certainly not least, swing open the gates and welcome international talent. Everyone with a science degree, some achievement in business, or money to invest, should be given free work permits and unlimited visas. If they have worked and paid taxes for 5 years, they should automatically be eligible to apply for a Taiwanese passport. It is a farce that 90-year-old retired professors have to leave the country in which they have spent their entire lives every 3 months just because of antiquated immigration laws. Taiwan is not a Han-Chinese nation. It has one of the lowest birth rates in the world. The only way to keep up with your neighbors economically is by building the most diverse workforce in Asia. Taiwan's leading companies are stifled by lack of international talent, just ask their marketing teams. Foreigners meet unnecessary obstacles every step of the way, from work permits to access bank credit. Taiwan's universities cannot find good teaching staff, because salaries are ridiculously low and restrictions on hiring foreigners extremely cumbersome. Learn from Sweden, which welcomes talented people from around the world with open arms and therefore has the most vibrant tech sector outside the US.
For more discussion join us on Branding Taiwan.
The incoming government has already adopted a consultative process that is both innovative and admirable. However, please don't just listen to the advice of local business owners in their 70s whose main preoccupations are China and their own profit margins. Listen and learn instead from young entrepreneurs, innovators, industry experts and professionals from around the world. They hold the real keys to Taiwan's future.
Best regards and good luck!
PS: While you are at it, here's another bold move: make English the second official language. Otherwise Singapore and Hong Kong will always be decades ahead.
Please feel free to connect with the author. I accept ALL connection requests: www.linkedin.com/in/hiesboeck <<<歡迎關注, 絕對不會拒絕


------ Martin Hiesboeck is an international branding and corporate strategy consultant with a focus on Asia. He is currently the director of digital marketing at Taiwan's leading brand internationalization agency, Geber Consulting (Twitter | LinkedIn | Facebook) He works mainly with companies developing international brands and guides multinational companies on their journey in the Asian marketplace. A sought-after keynote speaker in both Chinese and English, he also teaches university courses in branding and digital marketing.
師大國文研究所博士及台大企管碩士 Martin Hiesboeck 解聰文 是台灣著名的品牌發展顧問以及格博國際品牌顧問公司的數位行銷總監 (Twitter | LinkedIn | Facebook ) ,專門輔導台灣企業成為成功的國際品牌以及落實有效率的數位行銷策略。

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